At the annual meeting of the American Academy for the Advancement of Science [AAAS] in Chicago on Friday the 13th, research was presented by a psychology professor at the University of Albany on the subject of kissing.
CNN reports in its coverage that the science of kissing is called “philematology.” Rutgers professor Helen Fisher says kissing is “a major escalation or de-escalation point in a powerful process of mate choice.” Kissing, says the study’s leader Gordon Gallup, Jr., transmits sensory information – smells, tastes, sound and tactile signals – that affect the couple’s perceptions of each other and whether they want to continue the relationship. In a survey of more than a thousand college students, Gallup and his colleagues found that 59% of men and 66% of women reported that after the first kiss their attraction ended.
The subconscious processing of the sensory information received in a kiss reveals some very interesting details about mate choices, too. The researchers found that women tend to be attracted to partners with a different immune system makeup than their own – information that is transmitted by the sense of smell. They also looked at increases and decreases in hormone levels before and after kissing, particularly oxytocin (the “love hormone”) and cortisol.
Kissing can quickly determine the success or failure of a potential mate choice, and that first kiss seems to be the most important in that respect. So all us fans of the Adam Sandler-Drew Barrymore romantic comedy 50 First Dates get some scientific explanation for why we feel it’s so sweet that Barrymore’s brain-damaged character who forgets Sandler every night falls in love with him all over again every day at the first kiss.
